Getting Reviews For Your Gym

There are basically four ways to get an online customer review:

  1. Via phone
  2. Via email
  3. Via a Website
  4. Via transcription from a hand-written review

Which method is right for you depends on how you conduct your business.

Some tips for asking customer reviews:

  1. Don’t offer incentives
  2. Make it easy for gym customers. Don’t send them a link to review you on Google unless they have a Gmail address.
  3. Don’t ask people for Yelp reviews. This almost always backfires. You may get a few positive reviews in the short term, but if your customers are not active Yelpers, Yelp’s SPAM filters will eventually toast their reviews. You’ll end up with no reviews and potentially some angry customers who wonder why their work of review art disappeared.
  4. Do it promptly. Don’t wait. People are most likely to give you feedback right away, after their gym sessions for example.. The longer you go from the time of service to the time of request, the likelihood of getting reviews drops precipitously.
  5. If you have the customer’s email address, follow up your initial request three days later with a reminder email containing links of where to for review submissions. Reminder emails can account for a huge percentage of review conversions.

How To Reconnect To Past Customers

There are a number of authentic and mutually beneficial ways to reach out and reconnect with those customers that have cancelled their gym membership or subscription,  Let’s jump into some of the more popular ones.

Survey Them

While most Gym stores have a survey on their cancellation page, don’t forget that you can also email past gym members and request more feedback. You can ask them why they cancelled or what suggestions they might have for your facility. Members that cancelled have a wealth of knowledge that can help steer your offers and services.

In addition to getting valuable feedback, you’ll be reminding them that you do genuinely care about them. Keep your surveys short and to the point, and thank them for their time. You will add another touch point to their life cycle and leave a good last impression. You’d be surprised how valuable that is when they reconsider your service or gym down the road.

Encourage Them To Join Your Gym Community

Too often, marketers see the subscription or product side of the business as separate from the community. Your gym communities should both be feeding our funnels and keeping them full. After a customer cancels, consider sending an email thanking them for their time as a  valued customer. Apologize for not being what they need, link to a feedback form and then encourage them to join your community. You can call out the benefits your community gets: great resources, educational content, and updates on your company and product.

By thanking them for their support and encouraging them to join your community, you are saying, “We would love to stay in touch” — and we find that this can go a long way. Past customers are still great community members; and, who knows? If you stay top of mind, they might just become a customer again.

High-Touch Reach Out

This might seem a bit crazy, but a trend we’re seeing more fitness companies try is sending a personalized email to a gym member that recently cancelled and setting up a phone call. This might seem impossible to scale, but it works in so many ways.

The company sends out an email inviting the past member to jump on a call and walk through what they liked and didn’t like, ultimately aiming to solve those problems. These calls are not short and can take up serious resources, but it’s this sort of “above and beyond” type approach to customer loyalty that is really driving results. Again, even if you aren’t successful in getting them to re-engage with your product, you have left them with a great feeling about your brand.

Winback Promo

This is probably what most marketers think of when they brainstorm “re-engagement” campaigns. While we believe you should have more than one trick up your sleeve, we can’t deny that winback promotions do work. This involves sending your recently cancelled customer an email inviting them to try the product again at a discounted price or for another incentive.

While winback promos can refill your funnel fast, you need to be careful that you aren’t just hurting yourself in the long run. Keep in mind that customers re-engaging off a low price point alone tend to be your least loyal group, and lack the stickiness, so they are likely to churn out quickly again. Also, if you depend too heavily on winback campaigns to get customers, you can actually dilute your margins significantly.

Introduce A Loyalty Program Or Campaign

We are seeing more and more of this these days, as customer loyalty for your gym takes center stage. One of the best ways to engage a potential gym member after they have cancelled is to give them another reason to engage with your gym other than their subscription or membership. Inviting them to join a loyalty program or to participate in a loyalty campaign gives them a new way to benefit from your brand.

This can be done through an email campaign, an on-site experience, or a mobile experience. By acquiring them into a loyalty program from your gym, you encourage them to visit your site more, explore your content, and engage at a deeper level with the promise of relevant and unique rewards. Who would say no to that?

These are some great ways to re-engage customers that have tried your gym and cancelled. As lifecycle marketing continues to evolve, we find more channels and opportunities available to us, and it’s our responsibility to leverage them.

The key thing to remember is, oftentimes a cancelled member can become one of your biggest sources for product feedback, brand advocacy and – maybe – even one of your best future gym member again.

Setting Up Pinterest Business Account For Your Gym

1. Create a business account

Help people find your  gym business on Pinterest.
Sample Screenshot:

2. Confirm your  gym website

Get access to website analytics and add your logo to any Pin that came from your site.
Confirm Website

3. Add the Save button

Make it easy to save from your gm website or blog..
Get the Save button

Creating Company Page On LinkedIn For Your Gym

#1: Fill in Gym Company Details

To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.

interests dropdown menu

To get started, choose Interests & Companies from the homepage.

Click the Create button in the Create a Company Page box on the right of the screen.

create company page feature

Click the Create button to set up your page.

Enter your Gym Company’s official name and your work email address.

adding company page details

Fill in your gym company name and your business email address.

Click Continue and then enter your gym information.

This is where you can type in an overview and detailed description of your company. Be sure to mention specialties, key products and services and include a sentence or two about what makes your company unique.

#2: Upload a Logo and Banner Image

A LinkedIn company page is essentially a piece of real estate for your brand, so make the most of it. Upload your company logo and a banner image to make your page stand out.

Your logo is what LinkedIn users see when they search for your company. It also appears on staff profiles, so make sure that all of your employees add the company page to their profiles to reach a wider audience of LinkedIn users.

Resize your logo to the standard logo dimensions of 100 x 60 pixels before uploading it. Also upload a logo that’s 50 x 50 pixels. This square logo will appear in status updates in followers’ feeds, as shown here.

update with square adobe logo

Upload a square logo that will appear in status updates.

Next, create an eye-catching background image and feature key messaging on your page. You can choose from lots of great free graphic design tools to design a professional, branded banner image.

If you use Canva, click the Use Custom Dimensions option on the dashboard and set the template to 646 x 220 pixels to fit the banner requirements for company pages.

canva linkedin banner template

Use a graphic design tool to create a background image for your page.

If you need some inspiration for your company banner image, here are a few suggestions:

  • Feature a key campaign line or brand message.
  • Welcome visitors to your gym page by throwing open the doors to your workplace.
  • Feature a picture of a happy customer using your gym services.

#3: Post Company Updates

Now it’s time to create some quality content and plan a schedule of updates that your audience will find interesting and helpful.

Think of your company page as a discussion forum rather than an advertising platform. While you can (and should) post company news, this isn’t a direct sales channel. It’s a place for industry talk and thought-leadership content.

Your key objective is engagement, so post helpful tips, advice and resources related to your gym. If you solve a problem for users, or make their jobs easier in some way, they’ll be more likely to share your content with their peers.

 

Find the Best Times to Post

LinkedIn doesn’t require the same level of activity as some of the other social channels, so don’t overload your followers’ feeds with updates from your company page. Post one update per day to start.

It’s best to post on LinkedIn on weekdays during business hours. Tuesday, Wednesday and Thursday are the best days to post. The best times tend to be early in the morning between 7 and 8 am, and towards the end of the workday between 5 and 6 pm.

Keep in mind that you can save a lot of time by scheduling your updates in advance.

Keep Tabs on Your LinkedIn Analytics

While following best practices is a great place to start, it’s important to review the performance of your company page updates and adjust your content as needed. Use your LinkedIn company page analytics to find out which updates are getting the most impressions and driving the most engagement.

linkedin company page analytics

Review your company page analytics to find out which updates get the most engagement.

#4: Promote Your Page to Attract Followers

Once you’ve created your new company page, there are several ways you can promote your page to gain new followers:

  • Mobilize the people in your office. Encourage employees to add the company to their personal profiles. This way, they’ll receive company updates and be able to share them with the click of a button.
  • Add a link to your page in your email signature and promote your page in newsletters and blogs

#5: Create Showcase Pages for Individual Products

LinkedIn showcase pages are an extension of your company page and can be used to highlight certain brands or product lines. They allow you to customize your messages for different segments of your audience. LinkedIn users can follow showcase pages for topics or products that they’re interested in. This means that the content they see in their news feeds will be more focused and relevant to them, which is likely to result in higher engagement.

Creating an Email Newsletter For Your Gym

Personalize Your Emails for Your Subscribers

You should use your contacts’ first names in your newsletter to greet them, or motivate them. More complex integrations may use a contact’s gym membership details to send reminder emails about payments, renewal dates, and more! The possibilities are truly endless depending on your technical skills, your marketing platform, and your fitness marketing creativity.

Introduce your staff members/personal trainers

Forge a personal connection between your gym and team members by letting your gym members know a little bit more about them. Let your personal trainers tell them about their own fitness journey and what made them become trainers and how they got there. You could even talk about what made you want to open a gym or fitness center in the first place. But don’t make it too formal, make it personal so that your readers will be more interested.

Industry news

Start a segment where you feature the hottest fitness articles since your last newsletter. This shows that you are keeping updated on everything in your industry, and are thinking about your gym members by saving articles that you think they may also be interested in.

Fitness fact of the month

Who doesn’t love fun fitness facts? Each month, feature some fun fitness and health facts to entertain your members.

Motivation

Give your members some motivation by including a fitness inspirational quotes that will inspire them to hit the gym or put down that shop brought double fudge brownie and make a healthy alternative. They will thank you for it.

Link to recent blog posts

If you run a blog on your website (which you should), then use your internal newsletter as a way of reminding your members of the great blog posts that you have written in the past month. Include links so that they can read them then and there.

Upcoming events and competitions

If there is a local CrossFit competition coming up, let your members know. If there is a yoga convention happening just a few suburbs away, put it in your newsletter. Your members will appreciate the extra effort you have put into taking the time out to inform them of upcoming events they may be interested in.

ideas for your gym's internal newsletter

Promotions

Let your members the first to know about any special kind of promotions or campaigns that you are running!

What’s new at the gym?

Did you get a new squat rack? Changed the design of your gym around? Let your members know. Use your gym’s internal newsletter to let them know of these changes and what’s new in your gym.

Featured gym member of the month

This is a really great idea that you need to implement in your newsletter STAT. As a gym owner, your members are not just numbers or a sale, they are people who you want to see succeed and strive in their fitness journey, and what better way than to celebrate their successes. Each month, feature a gym member of the month. Take a picture of them, add a brief description about them that stipulates why they joined the gym, what goals they have, their progress so far and what they most love about your gym You can even go a step further and design t-shirts that only featured gym members of the month get. This segment means that you are celebrating their successes and progress and shows that you are proud of your members.

Create social connections

Include a plugin that directs your members to follow you on your other social media profiles such as Facebook, Twitter and YouTube to stay updated. By including links to your other channels, you are ensuring that you have an audience across a broad range of platforms, increasing your reach.

Don’t miss out on a great opportunity to reach out to your members on a regular basis. A monthly newsletter is a great way to do this, and if you’re afraid of running out of ideas, just use one of these ideas for your gym’s internal newsletter whenever you get stuck!

Cultivate Stories of Interest for your Members

One of the easiest ways to build your gym’s email marketing list is to cultivate good articles for them. I’m signed up for quite a few monthly newsletters. However, they’re GOOD newsletters. They provide quality information from relevant sources and I always enjoy my time reading them. If you’re only writing 200 words in your newsletter, it’s going in their digital trash can before they even open it. Create a reputation for cultivating worthwhile news for your members and they’ll start opening it up when it arrives in their inbox. The more people who read your newsletter, the more people are talking about it. Write articles about health and wellness, find guest writers, etc. Put some effort into it and you’ll see results.

 Keep Your Monthly Newsletter Informational and Not Sales-y

Last but not least, for the love of god, please don’t make your entire newsletter about selling more stuff to your members. You need to realize that they’re already giving you a decent quantity of money every month (their membership), so try not to guilt them into giving you anything else. Make your gym’s monthly newsletter something that is exciting and funny to read. Maybe put some memes in it and have some coupons attached. Anything to make it worthwhile reading material. If your members figure out that your newsletter is consistently another sales device, it’s getting trashed the instant it lands in their inbox. Building your gym’s email marketing list isn’t hard, it just takes time. Create quality content, make it fun to read, hide some prizes and you’ll have new readers in no time.

Email is an amazing tool for marketing and communicating with your leads and members. But don’t forget to make sure you are sending your email newsletters legally. Check out our post to make sure you’re up to date on CAN-Spam guidelines. Each violation can rack up thousands of dollars in fines, and potential lawsuits, so read up and get informed. It’s CRITICAL!

Running Promotions On Social Media For Your Gym

Running Promotions On Social Media For Your Gym

One of the best tools out there for a gym business to connect with current and future members is social media. Coupled with local search engine optimization, social media engagement might be the best one-two punch to make local customers aware of your fitness center and the ways in which you can help them embrace an active, high-energy lifestyle. There’s no doubt that the opportunity exists: there are 50 million-plus Americans already signed up at more than 30,000 gyms and fitness centers around the country, and over half of the U.S. adult population (58% and rising) is already on Facebook.

social media

Social Engagement Across Social Media

Although Facebook remains the most popular social media site in the United States in terms of reach and recognition, the social media promotion strategies that we’re going to discuss can also work for Facebook’s cousin, Twitter, and more business-oriented social media sites like LinkedIn. The end goal—whether you’re using inspirational images or health contests to stimulate enthusiasm for your gym business—is creating more social media engagement. Social media engagement is all about creating a deeper connection between your local members and your brand—in this case, your gym. That’s technically accomplished by getting more likes and shares, for example, but you’ll typically know that you’re getting more social media engagement and positive feedback by how many people are talking about you online, increased trust between you and your members, and positive online reviews. Here are some ways to get there:

Inspirational Workout Images

As a general rule, when you’re trying to increase brand awareness and social media engagement for your gym business on social media by using quick tips and inspirational images.

 Health News and Tips

Providing members the latest health news—for example, studies on the cardio benefits of high-intensity workouts—over social media can make you a thought leader and respected voice in the industry. Nutritional, workout, and injury-prevention tips are also effective.

Health Challenges and Promotions

When you’re running contests (for example, that encourage users to sign up, share the promotion, and engage their friends and family in health challenges), then you’ll probably want to use Facebook. Facebook allows you to whip up excitement for a weekly health challenge, promotion, or giveaway contest and keep members in the know about everyone’s participation. With contests, you want to differentiate between two

Two kinds of gym members: those who already have active lifestyles and those who might need a little push to get more involved in the action going on in your gym. For the former group, you might want to offer weekly giveaways (such as gift cards or a free t-shirt) to create excitement and get people in the gym. For the latter (less active) group, consider offering signup promotions or a free one-on-one session just for stopping by and checking out the gym.

 Encourage Corporate Wellness Programs

There’s already a big tailwind behind workplace wellness programs as more and more companies are handing out gym memberships to their employees as a preventative measure to keep everyone healthy. You can link to some of the benefits of corporate wellness programs in your social media posts or encourage local businesses to compete against one another for prizes or a free/discounted membership for a few months. Try including inspirational workout images and eating tips to remind participants in corporate wellness programs about these benefits. All these tips can make your business go far and better promote your business via social media.

Curate Great Content on Pinterest

Not many fitness businesses are using Pinterest and we think there’s something wrong about that. Pinterest is a great way to curate content that current and future members will find interesting. Instead of sharing every single health article on your Facebook page (and boring the heck out of your Facebook fans as a result), why not start curating a business-specific Pinterst page? Here you’ll be able to “pin” as many articles and pictures as you want. If you curate interesting articles or images, you’ll eventually gain a following.

There are two types of people who will be visiting your Pinterest page. Those that live in your geographic area and might consider joining your gym/studio because they find your content very interesting and appreciate your passion for fitness. If you’re promoting your fitness classes on Pinterest, you might want to create a pinboard with personal fitness articles, dieting goals, etc. There are also people visiting your page that might not even live in the same city/state/country. However, if these people start linking to your website because of your great content, you’ll start seeing an increase in search engine rankings. It’s a win-win situation for business owners to be on Pinterest, that’s for sure.

 Leverage a Social Media Management Tool

hootsuiteOne of the best ways to level up your social media fitness marketing is to start using social media management tool. First and foremost, there’s HootSuite. It’s the go-to leader in this category. You can spend a couple hours every weekend planning your social media posts for the upcoming week and then it’s done. No more wasting time every single day looking for articles. If you find a relevant article that will help promote your gym, great, upload it on the fly. But, with HootSuite, all your base articles are already loaded and ready to start publishing.

Create an Instagram Hashtag for Gym Members

If you’re a new gym, this might not be the best fitness marketing tip. However, if you’ve got a decent membership base, it might be worth the effort. Sit down with your marketing team and develop a hashtag for your business. This is going to piggyback on our tip above about posting more pictures in order to promote your gym on social media. Now, with your custom hashtag, when your members start posting mirror pics and booty shots, your gym name will be showing up alongside those toned glutes.

Have a Social Media Free Membership Giveaway

Last but not least, the good old free membership social media giveaway. When it comes to promoting your gym on Facebook, this one is a no-brainer. Wait until you’ve got a decent-sized Facebook fan count. You don’t want to be the joke of social media. You can either do a Likes contest, a Shares contest, or something in between. Either way, offer up a free month of membership to whichever current member does the best job promoting your gym on their Facebook feeds. Maybe you see how many Shares a member can get, who knows. Think up something fun and then get out there and starting kicking some social media fitness marketing butt!

 

How To Create A Google+ Profile For A Gym

1. Create a Google Account for your Gym Business

Go to plus.google.com and click “Create An Account” on the top right.

Fill in your info and click “Next Step.”

At this point, you can add a profile photo. Choosing a great profile photo is extremely important, as this will be how your gym will be recognized and remembered across the web. We highly recommend using the same profile photo across platforms (your website, Facebook, Twitter, etc.). Once you’ve selected and adjusted your profile photo, click “Next Step.”

You now have a Google+ account!

Learn The Layout

Go to plus.google.com again. You should see something like this:

4 Google+ Home

This is your Stream, where you can see all the incoming posts from others. The gray bar at the top allows you to switch between feeds from your circles (more on that later).

On the right is Google+ Hangouts, where you can text, voice, or video chat with your friends. Hover your mouse over the word “Home” on the top left to reveal the navigation panel, from which you can access Home, Profile, People, Photos, and more.

Set Up Your Profile

On the top right of the next page, you’ll see something similar to this:

3. Notification bar

This is your notification bar; it’ll be present on top of almost every Google service you use. The bell with the red number icon tells you how many notifications you have pending; clicking on the bell will expand it so you can check your notifications. To navigate to your Google+ profile, click on your picture in the notification bar, and then click “View profile” on the dropdown.

On the top of your profile page, you’ll find a bar with the following buttons:

5 selection bars on profile

Select “About.” On the resulting page, fill in as much information as you can in the boxes labeled Story, Work, Education, Basic Information, Places, Links, and Contact Information. Within each of these categories, you can control exactly who is allowed to see your information. The more profile information you fill out, the better.

6 editing profile info

4. Build Your Circles

The most important and useful part of Google+ is your Circles; Circles allow you to categorize your friends in the most appropriate ways. For instance, when you add a relative of yours on Google+, you can add them to your “Family” circle; add your coworkers to your “Work” circle, and so on.

Why set up circles? Let’s say you just posted some pictures from your family vacation on Google+. Your sports buddies and your co-workers don’t need to see those pictures, so you can share them with only your “Family” circle.

7 adding friends circles

To add people to your circles, select “People” in the left navigation panel. Right off the bat, you can connect your address book from other email accounts to Google+ to see if any of your friends already have G+ profiles. You can also search for friends by entering your company or school name.

If you’ve filled out your profile info well, clicking “Suggestions” on the left will show you a list of people that Google+ thinks you will likely add as friends, based on common interests. There’s a significant difference between adding friends on Google+ and adding friends on Facebook: on Facebook, both parties must confirm a friend request. Google+, on the other hand, allows for one-sided following, similar to Twitter. When you add someone to your circles, they don’t have to add you back.

Now, let’s jump over to “Your Circles” on the top navigation bar. Here, you can control your circles. You can make new circles or delete current circles. At the top, you’ll see all the people you’ve circled; you can click on their pictures and drag them to whatever circle you desire. People can be added to more than one circle.

10 your circles

9 what happens when you circle

5. Posting Content

Of course, an introduction to Google+ would be remiss without an explanation of how to post your own content! To write a post, click “Home” on the top left. Click on “Share what’s new…” to type whatever you’d like to post.

Unlike Twitter, there is no character limit to what you type; you can type as much as you want! In addition, you can add some basic formatting to your text, as per the picture below. Once you click “Share,” the formatting will be applied.

11 write a post

In the share box, you can share text, photos, links, videos, and events. Play around with it to see everything it can do!

Once you’ve added whatever content you want to your post, it’s time to share it. Click the box next to the word “To:” to select which friends you’d like to share your post with. You can select individual circles or people, or you can share to friend in all your circles, or you can share publicly. It’s completely up to you. Extended circles are the equivalent of Facebook’s “friends of friends.”

Running Member Challenges For Your Gym

Fitness challenges are an effective tactic to increase member engagement and retention and, unless you live in a bubble with no internet access, you can see that almost everything can be turned into a challenge, driven by the explosive success of fitness apps and wearable technology

  1. Fitness challenges create a fun and nice environment for your members

Having your clients hit the gym regularly can be a challenge in itself. They all have their own busy lives, most probably with their own share of problems and stress, and the gym is not necessarily the first place they would go when they have some free time. It is therefore important that you be, a place where people want to go not just to work out primarily to be in motivating company. Being part of a supportive community makes people more eager to do better and endure their efforts on the long run. Setting up club challenges where members have to compete against each other or work together to reach the goal, gives your members the opportunity to get to know others and themselves a bit better, often with new friendships created. You can bring your community online with a club app to share updates, new challenges and the weekly leaderboard with your current members, while using your social media pages to reach out to a maximum amount of people.

2. Fitness challenges can improve your online visibility

Creating a fun and supportive environment can not only improve client retention but also contributes to improve your offline and online visibility: if your members feel like they’re part of a community, they’ll keep coming back, and they’ll be more likely to recommend your business to family, friends, and co-workers. In addition, when combined with the social media component, you can increase your online visibility and attract new customer segments. To boot your visibility even more, make sure to caption and share your activities and events on social media platforms.

3. Fitness challenges keep your clients motivated

Another reason why fitness challenges can improve your business is that they contribute to keep your clients motivated.  Reaching a fitness goal such as losing weight is really hard for most of us. After the initial excitement and burst of hope, motivation starts going downhill and reaching the goal seems more and more difficult. With the use of external rewards and gamified elements such as points and badges you motivate your clients into action. You can break down a big challenge, let’s say, losing 10kg, in ‘mini-challenges’ (losing the first kg, the following 2 and so on) and award your client upon completion of each goal. Basically using a ‘carrot and stick” approach. members can always count on you and the community you’ve created for support and motivation, making it easier to go through darker days. When given the tools to keep track and visualize their progress, your clients will be even more motivated to move on to the next step and undertake the next fitness challenge. Finally, when working on a long term goal, you can help your clients build and maintain new habits and adopt a healthier lifestyle with the knowledge acquired when challenging themselves or others.

In order to have members sign up and enjoy your challenges, you should first of all segment your audience, so that you can create fitness challenges that are coherent with different lifestyles. It is highly unlikely that the group of mums attending your morning classes would sign up for a push-ups challenge. Maybe they’d be more interested in joining a photo contest where the most original healthy recipes are awarded.

Segmenting your audience means, in other words, getting to know your clients so that you can better target your efforts. Knowing your clients also means that you can better target your communication efforts: you can use your social platforms to engage with a younger public, for instance by making the leaderboard public on a regular basis and organizing photo contests, while using offline communication for your older members, with posters and flyers at your gym for instance

 

How To Provide Surveys For Cancelled Members

One of the best tools for this is an exit survey and conducting one is easier than you might think.

Why not embed your survey into your regular cancellation request from.


You can help us become better.

Thank you in advance for your input. You will be missed. You are always welcome and we look forward to helping you achieve your fitness goals in the future!


Please explainthe nature of cancellation _______________________________________________________________________________________

(1 poor, 2 below average, 3 average, 4 good, 5 excellent)

____Customer Service ____ Equipment Selection ____ Staff Friendliness ____ Maintenance

____ Aerobics Program ____ Cleanliness ____ Personal Training _____ Convenience

____ Decor ____ Member Events ____ Other ________________

Add or omit whatever amenities you offer to gain additional insight

We are committed to providing our members with the best facility available. Please tell us how we can improve, what you enjoyed most about the club, and what if anything you would do differently. 
_______________________________________________________________________________________

We hope your time with us was pleasurable if so, please provide us a short testimonial about your experience.

_______________________________________________________________________________________


Thanks Again. We’ll see you SOON!

——————————————————————————————————————————

Most members are more than willing to give input. Good or Bad. Either way this is valuable information to have so that we can address issues that seem to come up again and again.

We can also send them a personalized email so they can provide us more information on the reason why they cancelled.

Developing Gym Membership Strategies With Digital Marketing

Things to Be Considered While Developing Digital Marketing Strategy for Gyms:

The fitness industry has always succeeded in maintaining a good shape. People of all ages are conscious about their health and put their maximum efforts in improving their performance. This makes gym a highly competitive industry and therefore, marketing strategies are needed to be as thorough as possible in order to bring the publicity you need to succeed in the market. Digital marketing mainly paves focus on people younger than 40 years of age as they can act as a major audience for most gyms. In order to create an effective strategy, take account of varied cost-effective techniques offered by modern digital technology.

Website SEO- As more and more people are using internet to find products and services, gyms are required to include SEO of their websites as a cornerstone of the digital marketing strategy. As the part of internet marketing strategy, SEO always considered how search engines work and what kind of content people search on the websites.

Blogging- A blog proves to be a crucial aspect of any gym’s digital marketing strategy. With blog, you can get the opportunity to post regular content updates containing researched keywords, which can further help in improving search engine ranking. It provides trainers, dietitians and other experts a viable platform to reach their customers with vital tips, advice & promotions. A blog is an effective tool to generate inbound sales leads, because once you build up a strong subscriber base on your blog, you can use the same for marketing the gym’s products and different services.

Pay-per-click- Paid advertising gives proper balance to the digital marketing strategy. Pay-per-click advertising (PPC), charges the advertiser only when users click on the advertisement. By creating a suitable PPC campaign, a gym can easily advertise its facilities and membership packages on varied websites, like fitness equipment retailers and health advice sites. With PPC, it is also possible to run sponsored listings on different search engines and it gives you a chance to display your advertisements on varied social media platforms. Payment would be needed to make only when advertisement will be opened and read. This makes PPC one of the most cost-effective methods to reach out to people interested in gym’s offerings.

Mobile applications- As part of their comprehensive digital marketing strategy, a gym can develop its own application and can invite members to download the same. Mobile device applications are considered as the effective way to connect with customers. It gives you chance to remain on the device of your customer for a longer time. Here, you should remember that applications are not only limited to smart phones and tablets, as you can develop applications for other platforms also, like, facebook or google chrome.