One of the best tools for this is an exit survey and conducting one is easier than you might think.
Why not embed your survey into your regular cancellation request from.
You can help us become better.
Thank you in advance for your input. You will be missed. You are always welcome and we look forward to helping you achieve your fitness goals in the future!
Please explainthe nature of cancellation _______________________________________________________________________________________
(1 poor, 2 below average, 3 average, 4 good, 5 excellent)
____Customer Service ____ Equipment Selection ____ Staff Friendliness ____ Maintenance
____ Aerobics Program ____ Cleanliness ____ Personal Training _____ Convenience
____ Decor ____ Member Events ____ Other ________________
Add or omit whatever amenities you offer to gain additional insight
We are committed to providing our members with the best facility available. Please tell us how we can improve, what you enjoyed most about the club, and what if anything you would do differently.
We hope your time with us was pleasurable if so, please provide us a short testimonial about your experience.
Thanks Again. We’ll see you SOON!
Most members are more than willing to give input. Good or Bad. Either way this is valuable information to have so that we can address issues that seem to come up again and again.
We can also send them a personalized email so they can provide us more information on the reason why they cancelled.