Submitting Press Releases For Your Gym

A press release does the specific task of letting reporters, news agencies, blogs and websites know about your Gym business or about something in particular that is currently newsworthy within your business.

Simply put, you write a news story about your personal training business and send it out to newspapers, magazines, web sites and even radio and television stations. From there, these media outlets have the option of picking up your story and spreading it to their readers or listeners.

Sure, there can be some elements of self-promotion tastefully done within the release, but if you resort to hype or unsubstantiated claims in a press release, your odds of being picked up by any credible media source are next to zero.

In the end, remember that the job of the press release is to inform someone in the media of something newsworthy.

Therefore, make sure that your press release adds something of value to the media and their audience.

For example, if you are creating a fitness press release on a new cardio program that you just launched in your local community, an editor at a community newspaper might very well be interested in this for the health and wellness section of their paper, provided what you are doing is interesting, has value and adds to their reader’s experience.

There are many reasons why you should be putting out press releases left and right the minute anything potentially newsworthy or interesting happens in your fitness business.

As well as being a cost-effective (basically free) form of promotion, having news about your business appear in the media adds credibility to your venture, not to mention loads of potential traffic and personal training leads!

Here are just a few reasons why you NEED to be creating fitness press releases:

  • Credibility/Social Proof: In your mind, which holds more weight – a newspaper ad for a new product or a news story about the product?  Which do you feel would have more pull with your potential clients – a copy of your magazine ad in the gym, or a copy of a magazine interview with you?
  • Media Exposure: If one local news agency picks your story up — say on how you are helping a local charity raise money through a workout-a-thon or something similar — the odds of other media outlets picking up the story increase dramatically. This can only be a good thing for you!
  • Traffic/Leads: Here’s the beauty of the world we now live in: You can post your fitness press releases online AND also submit them through traditional means directly to editors and reporters. What this does it take advantage of the time and effort that you spent creating the press release by allowing your website to gain free back links and traffic exposure from the web, while also increasing the chances that other websites, blogs and local websites find your press release! You kill 3 birds with one stone, and help your main website rise in the search engine rankings!
  • Content: This might be a little less obvious but goes along with the “Credibility/Social Proof” aspect. You can store all of your past press releases in a special “Media” section of your website and take advantage of basically creating free content for visitors to read when they visit your site, AND giving search engines more keyword-focused content within your website to spider and track for overallsearch engine optimization for your fitness business! Not to mention the “cool” factor that you as a personal trainer or fitness business owner actually have a “media” page to begin with showing off all the cool things you’ve been up to!

Here are a few guidelines to getting your press release read by the media: 

  • Make it Newsworthy:

The most critical factor to consider before writing a fitness press release is determining if the story is newsworthy.

While all these things play a part in determining newsworthiness, the bottom line is to make sure your story will be interesting and useful to the publication’s readers, and again not be overly promotional to the extent that it reads like spam or loses its legitimacy.

  • Make it Fit:

Another part of getting the media to pay attention to your news is to make sure it fits the publication. While news of your fitness boot camp might be newsworthy for both a web site catering to winter athletes and a women’s lifestyle magazine, chances are, you would make minor changes in your press release to make it relevant to the very different audiences that read these publications.


How To Advertise Your Gym On Facebook

Advertising your gym on Facebook (neither needs to break your bank, nor take up too much of your time. Time is money in the business world, so quit wasting your time scrolling through news feeds and start making Facebook. Fitness marketing on Facebook is more important now than ever.

1. Start an Athlete of the Month Club

If you’re looking to increase the “share-ability” of your gym’s Facebook content, there’s no better way than creating an Athlete of the Month Club. Every month, pick out one of your students that are performing especially well. Write up a quick bio, take their picture, and post it to Facebook. You can GUARANTEE that the person who was chosen is going to share that post on their own Facebook wall, thus introducing your gym to all of this person’s friends. Write something up that both promotes your gym as well as lauds the member. Remember, an athlete of the month club is both about applauding your current members, while also getting the word out about the effectiveness of your fitness business.
2. Post Pictures of Workouts and Athletes

One of the easiest ways to increase your studio’s visibility on social media is to increase the amount of pictures that you’re posting. We’re talking about pictures of your facility, your members, your workouts, etc. If you start posting pictures of people that attend your gym, those people are likely to “like” or “share” that picture on their own wall, thus increasing your visibility. And ‘Likes’ are worth a lot!

3. Actively Communicate with Facebook Fans

One of the best things that you can learn from big brands and how they manage their social media is that they’re constantly communicating with their customers. The point of businesses using Facebook is to encourage communication between brands and people. Fitness marketing on Facebook is no different. If someone communicates with your business and you fail to reply to their message or complaint about your business, it will get noticed. If people are commenting on your photos and you’re NOT replying to these comments, they’ll eventually realize that you’re not that in touch with your audience. Make sure to reply to every single post on your wall, every single picture comment, etc. This shows that you’re actively involved with your business and that you care about your clientele. Write something from the heart, not an auto-response and you’ll get much better feedback from your members.


How To Advertise Your Gym on Google Adwords

The strength of AdWords is in its flexibility and targeting. When you have a good idea of what your business goals are, as well as who your target audience is, AdWords allows you to focus your digital marketing efforts specifically to that target audience. You can know that your advertising is appearing only to people who are the most likely to be looking for your services. You can even view data showing which keywords are bringing in new business and which are not.

Let’s get down to business.

First and foremost, you need to create a Google AdWords account. The good thing about creating an account is that you’ll usually get between $100 and $200 in free advertising credit. You can use this credit to start your first campaign and get a feel for how Google Adwords works. $100 will last about a week, maybe less, but you’ll at least get to use Google’s money before you use your own.

Google offers pretty great support for small business owners as well. If you’re spending at least $10/day on your advertising campaign, you get unlimited support from Google. Your representative can help you figure out good keywords to start bidding on in order to get your account up and running.

Once you’re up and running on AdWords, hover over the big red campaign button and then click the “Search Network Only” tab underneath it.

Select the Proper Google Advertising Network

The Search and Display networks are VERY different. Below is a brief overview. Here’s a more in-depth explanation from the pros at Word Stream. The Google Search network consists of those advertisements that you see in the side columns of a Google search Display ads are the banner advertisements that you see on blogs, news websites, etc. These are usually somewhat related to the website content, but sometimes now. Beware, because there are millions of websites on the display network (that’s why Google buys blogging platforms; to get more ‘online property’), some of your ads will show on landing page websites and other unworthy sites.

Since we’re talking about fitness businesses using Google AdWords, we’re going to stick with just the search network. We want your business to show up when someone types “gym in my city” or something similar. You don’t need your ads shows up on every website under the sun.

Choose ‘All Advertising Features’ (More Control)

This is an important step if you want more control over your online fitness advertising. If might take a tiny bit more work, but you’re going to have more control over how you spend your money. By selecting “All Features” when setting up your campaign, you have better control of how much you feed the beast.

Select Geographic Area to Show Your Gym Ads

Choosing a location to display your ads is one of the coolest features about AdWords. Google gives you the ability to select very precise geographic locations so that your advertising dollars are spent in the best possible way. In the picture to the left, you can see that I selected “Denver” because that’s where our hypothetical gym is located. Choosing the entire state of Colorado would be a waste of money, because people in Colorado Springs will be my ads, costing money, when the chances of them driving 2 hours to go to the gym are absolutely off. You can even choose multiple locations if you have gyms in various cities. You’ll still get some clicks from people outside your geographic area (because they don’t have cookies allowed or are searching incognito), but Google is pretty good about refunding “fraudulent and invalid” clicks.

Decide on a Proper Pay-Per-Click Bidding Price

Time to open your wallet my friends; its game time. It’s time to decide just how much money you’ll be spending every day on your Google Adwords account. If you’re only spending $10/month on advertising, you’re probably wasting your time. As I’ve said numerous times, it takes money to make money. If you’re not willing to invest in the success of your business, why be in business at all?

Since you guys are all new to pay-per-click advertising, Allowing Google to set your PPC price is the best strategy. Don’t worry; they’re not going to price gouge you. They actually might find you better prices than you were expecting. Once you get a feel for how PPC bidding works, you might want to take back control of your PPC bid; until then, use Google’s suggested amount.

Add Google Advertising Extensions if Interested

I’m not going to go into details about Google advertising extensions. They’re pretty self-explanatory. You can play with these if you’d like; but beware, you’ll most likely pay more money if you include some of these extensions. Until you’re well-educated in PPC advertising for your gym, it might be a better idea to leave the advertising extensions excluded for now.

Choose When to Show Ads & Frequency of Ads

Just like choosing a geographic area, you can also select the times of day when you want your fitness advertisements to show. For example, Only show our ads between 6AM and 11PM central time since I figure that these are the times when our target clients(gym owners) are most likely to be active online. There’s no purpose of showing advertisements when your target demographic isn’t on their computer. If you’re a gym owner looking for new clients, there’s a good chance that they’ll probably be on their work computer from 8 am until 6 pm; so why not try those hours and see how it works.

As for ad rotation; it’s something to look into. Let Google take care of figuring out which ads get the most clicks and then letting them optimize the ads. If you’re running 15 days, after 90 days, Google is going to start showing just the ads that get the best response rate. It makes your life easier and if you’re not interested in A/B testing all your ads, it’ll work great for you.

Create Google Advertising for Your Gym

Now you get to feed your creative side. Creating ad copy is one of the most fun, but also most stressful, parts of creating your AdWords gym advertisements. Google only gives you so much space, so you need to pack the most punch with the fewest words. Also, there are a lot of words you cannot use in an advertisement. If you try to use one of these words, Google will flag your ad and disallow it until you make the appropriate change. It’s good practice to make a LOT of different ad variations, trying different phrases and word combinations to see which ones get the best results.

Verify that Ad Copy is Appropriate for Business

Last but not least, make sure that you ads look appropriate. Do they look nice to the eye? Is there too much white space because you didn’t use all available space? Give them a good once over before you hit publish. I always like to make sure that my ads look good in the horizontal form. That’s the way that they’ll show when they’re at the top of the Google search and if they look good that way, you’re going to encourage more clicks.

Setup A Referral Program For Your Gym

If you own a gym, and you don’t have a refer-a-friend program, you’re missing out on a huge opportunity to increase membership and build community in your gym. Referral programs have been around since the beginning of pay-for-service gyms, yet some businesses still aren’t using them to their full advantage. They’re an easy, and normally quite cost effective, way to get more people in the door.

Let’s talk about some basic truths; friends like to work out with each other, friends like to tell friends about good deals, and people like to get rewards and “points” for doing stuff. These three reasons alone should be enough encourage for you to start a refer-a-friend program at your gym.

Once you’ve decided that starting a refer-a-friend program would be a good marketing strategy for your business, it’s time to work out the details.

Decide on the Promotion for the New Referral

First and foremost, you need to figure out a worthwhile promotion to offer the referral. Most gym clients give out a free week pass. That works great as a deal, but you might want to go with something a little more valuable for your referral deal.  Maybe a 50% discount on a month of service, or 6 months for the price of 3. Make it a worthwhile promotion so that the person really sees the benefit of taking advantage of the deal. Let’s face it, there’s nothing worse than winning some type of contest and getting a horrible prize as a result. The same mentality goes for your studio’s referral bonus. If you’re not willing to give your current members some quality prizes, why should they care about referring friends to your business.

Figure out the Reward for the Referring Member

Before you can even think about starting a referral program, you NEED to make sure that the reward for your current members referring friends is worth it. If you’re charging $150 a month for membership, and you’re giving your current members a $10 discount per referral, FORGET ABOUT IT. Why would they even worry about telling their friends if it isn’t worth their time? However, if you were to give away one free month for every referral that become a paying member, now we’re talking. You won’t even lose any money as a result. The new member will be paying the membership that the referring member would have paid, and then in month 2, you’re getting BOTH members paying membership. Score!

Print out Marketing Materials for the Refer a Friend Program

Okay. We’re almost there. Now we have a good deal for the new gym member, as well as a worthwhile reward for the member that did the referring. Now it’s time to promote your deal. Get out there and pay someone to make you a nice marketing banner and referral cards. Tell your friends about our gym and get a free month of class! The referral cards should have your business info, as well as a little area for the referring member to write their name so that they can get the reward should someone present the card when signing up for the gym. There seem to be a common misconception that print is dead; it isn’t. It’s more popular than even. So get out there, print some flyers, and get them up around your business.

Leverage Social Media when Introducing Referral Program

Social media, though not our favorite marketing tool, does have good uses. It works great for marketing your Referral deal, but it also works for spreading the word about a referral program. If you’re offering 1-free month of gym usage, you might get a guy who goes out and finds you 12 new members. He’s going to get a year of free gym membership, but you’re going to get full-price memberships from 12 new members. Plus, if that guy is out their talking about your gym, you’re getting added publicity as well. So, make it a point to let EVERYONE know that you’re starting a referral program and that, if they really work hard, they can get free gym for a year, etc.

Promote your Refer-a-Friend Program to Current Members

While you’re promoting the refer-a-friend program on Facebook, make sure you let all your current members know about the promotion. Give each of them 5-10 of the referral cards that you had printed up. They can give these to friends, co-workers, relatives, whoever. As long as someone comes in with that card, the referring member will get credit. Have a stack of referral cards at the front desk so that people can grab a few on their way home from tonight’s workout. You’ll be surprised as how many cards you go through when you have a worthwhile deal for your referring members (free month of gym use per member referred or something similar).

Make Good on Your Deal and PAY for Referrals

Last but not least, make sure you hold up your end of the bargain and start giving out those free months of gym membership. Make a show of it and give the member a month’s membership worth of cash after the workout of the day. They’ll be able to walk home with a fat stack of dollar bills in their pocket, and the other members will see that you’re actually true about the referral program; paying out hard-earned cash for every referred member. Once members start seeing you give wads of cash to members for referring their friends, you better believe other members will start telling all their friends and co-workers about your gym.

Well guys, there you have it. Get out there and start a referral program today! It doesn’t take that much effort, but it sure is a worthwhile gym marketing strategy. Figure out some referral program ideas for your gym, create the referral forms, and you’re good to go!

How To Upload A Video Of Your Gym To YouTube




Image titled Upload a Video to YouTube Step 1
Copy the video from your camera to your computer. Before you upload the video to YouTube, make any edits that you would like, and then make sure that it is converted into a proper format. There are a wide variety of programs and websites that can convert video for free. YouTube accepts the following formats:

.AVI (Audio Video Interleaved)

.3GPP (3rd Generation Partnership Project)

.MOV (QuickTime Movie)

.MP4 (Motion Picture Experts Group Part 14)

.MPEG or .MPG (Motion Picture Experts Group)

.FLV (Adobe Flash)

.M4V (h.264)

.WMV (Windows Media Video)



Image titled Upload a Video to YouTube Step 2
Log in to your account. Each account has its own channel attached to it. Sign in to the account that is associated with the channel that you want to upload the video to.


Image titled Upload a Video to YouTube Step 3
Click the Upload button on the top of the homepage. The Upload button is located to the right of the Search bar.


Image titled Upload a Video to YouTube Step 4
Choose a video file. Click the “Select files to upload” button to open a file browser. Find the file or files that you want to add. You can also drag and drop videos into the square in the web browser window.


Image titled Upload a Video to YouTube Step 5

Click the Open button. If your account is unverified, you are limited to 15 minute uploads. You can upload longer videos by verifying your account via text message. You can find the verification link in the Upload page.You can upload directly from your webcam instead of uploading a pre-existing video. You can preview the recording before you upload.

Once you open the file, the video will begin uploading automatically. You will be taken to a page where you can enter the information for the video.


Image titled Upload a Video to YouTube Step 6

Enter the details. Required information includes the title of the video, the description of the video, and any tags that you want to add.Adding a description to your video will allow for others to learn more information about it, which will display at the bottom of the video. To help your video stand out, add a unique description and don’t just copy the title into the description box.

Tags allow other YouTube users to see your video by linking common words associated with your video (e.g. Dancing Elephants has a tag of “elephants,” “dancing,” and “funny”). Other videos with similar tags will often be seen together in the “Recommended videos” sidebar.

Annotations allow you to add notes or pauses to the video that you may have forgotten to put in. These can allow the viewer to see additional information about your channel, for example, without having to read the description.


Image titled Upload a Video to YouTube Step 7
Choose Privacy settings. Public videos can be searched for and viewed by anyone. Unlisted videos are only accessible to people who know the video link. Private videos are unlisted and can only be viewed by viewers that you designate. These users need to have a Google account to access the video.


Image titled Upload a Video to YouTube Step 8
Share your video if you want. You can share your video through Google+, Facebook or Twitter, or you could send your friends the video link. Check the box next to each service that you want to share with.


Image titled Upload a Video to YouTube Step 9
Choose to monetize your video. Click the Monetization tab and check the Monetize box to place ads on your video.


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Adjust any advanced settings. Click the Advanced tab and review the options. You can choose to disable the comments, disable video responses, change rights ownership, choose to notify your subscribers, and more.


Image titled Upload a Video to YouTube Step 11

Hit Save. Your title, description, etc. will be saved when your video has completed uploading. When the bar fills, you have posted a video on YouTube.Once your video has been uploaded, you can embed it on your website or share it online.

Bringing In New Customers Via Email Marketing For Your Gym

1)      Identify yourself – Your gym email campaign will fail if you do not tell the recipient who you are and why you are contacting them. If your prospect or customer doesn’t recognize you or your gym, most email newsletters will go unopened, regardless of the offer. Take advantage of that opening because people often forget what they’ve subscribed to, and you may end up with spam complaints

2)      Keep it short and to the point – A precise concise subject line followed by short declarative sentences should keep your readers opening your email and moving them through the copy to your desired outcome.

3)      Develop trustworthiness – One simple way to achieve this is to identify on your sign-up form exactly what a customer can expect and the frequency of your newsletter. Then, regular communication will solidify the bond (assuming you consistently provide value.) But beware of the urge to over promote. Keep your message educational, relevant and Alternatively, provide an easy way to unsubscribe to maintain an active and engaged subscriber list.

4)      Create visual appeal – We’ve all become a lot more visual and consumers’ expectations have risen accordingly. There are any number of excellent email service providers who offer both beautiful templates as well as the ability to customize the HTML to create exactly the look and feel you want.

5)      Segment your list – Most likely, your email newsletter will serve more than one purpose. You do not want to cram in educational information with event reminders and end with a postscript inviting them to take a survey.

6)      Provide a clear call to action – If you’ve done all of the above, it’s a simple step to “ask for the order.” Whether it’s a simple request to click through to read a blog post, watch a video demo or share on social networks, make the desired action simple and clear.


How To Get Local Citations For Your Gym

To start you will want to claim all of their local profiles and fill in those profiles with accurate and consistent information of your gym. By consistent, make sure that you are using the same business name, address, and phone number across all of the profiles you create. When you fill out the profiles make sure you are taking the time to fill out everything and you are uploading photos, videos, and filling out hours. In each of these profiles you will also be able to select the business category or categories (Gym, Fitness & Health,Getting Fit, etc.)  this is where you can include the keywords you would like to rank for.

Here are some profiles you will want to make sure are claimed:

  • Google Places
  • Bing
  • Yelp
  • Foursquare
  • HotFrog

After you have claimed all of the profiles for your gym business the next phase is continually collecting new links and citations.  Citations are just areas on the web where the businesses name, address, and phone number are listed. There doesn’t necessarily need to be a link to the site but that helps.  Always look for new places to list the business online, local directories, chamber of commerce, and business partners are great places to look first.

Starting A Gym Blog

1. Take the Initial Step

Some people start a blog because they have a lot on their mind. Others use it as a source of venting.  While others use it to build a brand and get their name out there.

Whatever the case may be, you have to start somewhere. Just saying you’re going to start a blog and then not doing anything about it isn’t going to get you anywhere.

1. Setting up your blog correctly

I am going to show you exactly how to start a blog with the WordPress blog platform, which can be used from any computer, tablet, or smartphone. WordPress is the most popular blog platform in the world, and with good reason. In this step-by-step guide I am going to show you EXACTLY how to create a blog and configure WordPress so that you get the most out of it.

2. Having a passion for your topic

What is a blog? At its heart, blogging is about sharing your knowledge with the world. Choosing a topic that you are passionate about makes the process of starting a successful blog so much easier.

3. Learning from others

I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes.

Why Should You Start a Blog Today?

how to start a blog in 4 steps
Starting a blog doesn’t need to be expensive or complicated. In fact, the entire process comes down to just these four steps:

How to Start a Blog in Four Steps

  1. Choose a name for your blog
  2. Install your blog (takes about 5-10 minutes)
  3. Customize your blog design and layout
  4. Write your first blog post!

The internet is exploding with growth right now. More people than ever are online. This explosion in growth means more potential readers for your blog. In short, there is no better time than today to start your blog.

This is going to be highly individual depending on one’s schedule. Pick a frequency.  2x, 3x, 4x per week?  Whatever it is stick to it.

Strive for 4-5 posts per week, 3 minimum, and and be consistent.




How To Add Your Gym To Google Search Console

Go to Google Search Console (former Google Webmaster Tools), sign into your Google account and click the red button to add your website.kb-add-website-to-gsc-1
Once you’ve clicked the button to add your site, just type your website’s URL in the box. Click the blue button to continue.kb-add-website-to-gsc-2
Get the code.You will want to use the HTML tag under the Alternative Method. Only copy the code that is in the parenthesis after content, as per the image below.
Log in to your WordPress website. When you’re logged in, you will be in your ‘Dashboard’. On the left-hand side, you will see a menu. In that menu, click on ‘SEO’.
The ‘SEO’ settings will expand providing you additional options. Click on ‘Dashboard’.
Yoast SEO > Dashboard
Click on the ‘Webmaster Tools’ tab and add the code under ‘Google Search Console’. Click ‘Save Changes’.
Switch back to Google Search Console (formerly Google Webmaster Tools) and click ‘Verify’. (See image in Step 3)

Congratulations! You’ve connected your website to Google Search Console (former Google Webmaster Tools)! Now that you’ve verified and connected your website, you can submit your sitemap!