A press release does the specific task of letting reporters, news agencies, blogs and websites know about your Gym business or about something in particular that is currently newsworthy within your business.
Simply put, you write a news story about your personal training business and send it out to newspapers, magazines, web sites and even radio and television stations. From there, these media outlets have the option of picking up your story and spreading it to their readers or listeners.
Sure, there can be some elements of self-promotion tastefully done within the release, but if you resort to hype or unsubstantiated claims in a press release, your odds of being picked up by any credible media source are next to zero.
In the end, remember that the job of the press release is to inform someone in the media of something newsworthy.
Therefore, make sure that your press release adds something of value to the media and their audience.
For example, if you are creating a fitness press release on a new cardio program that you just launched in your local community, an editor at a community newspaper might very well be interested in this for the health and wellness section of their paper, provided what you are doing is interesting, has value and adds to their reader’s experience.
There are many reasons why you should be putting out press releases left and right the minute anything potentially newsworthy or interesting happens in your fitness business.
As well as being a cost-effective (basically free) form of promotion, having news about your business appear in the media adds credibility to your venture, not to mention loads of potential traffic and personal training leads!
Here are just a few reasons why you NEED to be creating fitness press releases:
- Credibility/Social Proof: In your mind, which holds more weight – a newspaper ad for a new product or a news story about the product? Which do you feel would have more pull with your potential clients – a copy of your magazine ad in the gym, or a copy of a magazine interview with you?
- Media Exposure: If one local news agency picks your story up — say on how you are helping a local charity raise money through a workout-a-thon or something similar — the odds of other media outlets picking up the story increase dramatically. This can only be a good thing for you!
- Traffic/Leads: Here’s the beauty of the world we now live in: You can post your fitness press releases online AND also submit them through traditional means directly to editors and reporters. What this does it take advantage of the time and effort that you spent creating the press release by allowing your website to gain free back links and traffic exposure from the web, while also increasing the chances that other websites, blogs and local websites find your press release! You kill 3 birds with one stone, and help your main website rise in the search engine rankings!
- Content: This might be a little less obvious but goes along with the “Credibility/Social Proof” aspect. You can store all of your past press releases in a special “Media” section of your website and take advantage of basically creating free content for visitors to read when they visit your site, AND giving search engines more keyword-focused content within your website to spider and track for overallsearch engine optimization for your fitness business! Not to mention the “cool” factor that you as a personal trainer or fitness business owner actually have a “media” page to begin with showing off all the cool things you’ve been up to!
Here are a few guidelines to getting your press release read by the media:
- Make it Newsworthy:
The most critical factor to consider before writing a fitness press release is determining if the story is newsworthy.
While all these things play a part in determining newsworthiness, the bottom line is to make sure your story will be interesting and useful to the publication’s readers, and again not be overly promotional to the extent that it reads like spam or loses its legitimacy.
- Make it Fit:
Another part of getting the media to pay attention to your news is to make sure it fits the publication. While news of your fitness boot camp might be newsworthy for both a web site catering to winter athletes and a women’s lifestyle magazine, chances are, you would make minor changes in your press release to make it relevant to the very different audiences that read these publications.