Instagram is a mobile app that you can download on iOS and Android phones and tablets as well as Windows Phone 8 and later. Keep in mind that you can only share photos and videos from the mobile app.
To create an Instagram account from the app:
Download the Instagram app for iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
Once the app is installed, tap to open it.
Tap Sign Up, then enter your email address and tap Next. You can also tap Log in with Facebook to sign up with your Facebook account.
If you register with email, create a username and password, fill out your profile info and then tap Done. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.
To create an Instagram account from a computer:
Go to instagram.com.
Enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
If you register with an email, click Sign up. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.
If you sign up with email, make sure you enter your email address correctly and choose an email address that only you can access. If you log out and forget your password, you’ll need to be able to access your email to get back into your Instagram account.
Creating a YouTube channel using your Google account
If you have a Google account, you can watch, share and comment on YouTube content. However, Google accounts don’t automatically create YouTube channels. Getting a new channel set up is a simple and quick process, though.
1. Go to YouTube and sign in
Head over to YouTube.com and click ‘sign in’ in the top right corner of the page:
Then log in using the Google Account you’d like your channel to be associated with:
2. Head over to your YouTube settings
In the top right corner of the screen, click on your profile icon and then the ‘Settings’ cog icon.
3. Create your channel
Under your settings, you’ll see the option to “Create a channel,” click on this link:
Next, you’ll have the option to create a personal channel or a create a channel using a business or other name. For this example, we’ll choose the business option:
Now, it’s time to name your channel and select a category. The channel options available include:
While this is the most obvious step, simply making a Twitter account is a crucial part to being active on social media. At Twitter’s site, you just enter your name, work email and create a multi-user friendly password for the account. Once you’ve signed up, you begin filling out some information for the rest of your account.
Don’t be afraid to enter your name and work email on certain questions. These features are changeable and easy to format for your business. Once you’re ready to pick a Twitter Handle, remember the shorter the better. You want to be searchable for your customers and others in the industry.
You want to get into the practice of making everything short and concise on Twitter because you only have 140 characters to use. Additionally, you want to think about when customers or other users reach out to. When they @mention you or reply to one of your posts, your username will take up some of the characters for the response. It’s always best to keep usernames limited for this reason.
Here are a few things to remember when signing up:
You can change your username later.
Your Twitter password should contain letters, numbers and symbols.
Confirm your account before trying to personalize.
Log out of your personal Twitter account before creating a new one.
2. Connect With Others
Like any social media network, it’s all about connecting with other users to share content. Luckily, Twitter is great spot for new users to build connections and the network even gives you a head start to find influencers.
Twitter allows you to connect with others as soon as you fill out your profile. You’ll receive recommendations on who to follow, whether it’s celebrities, athletes, comedians, business leaders or musicians. However, you can browse for people that would match your business’s interests.
Once you begin to add people, Twitter provides helpful suggested users to follow based on your previous selections. Additionally, you can see related users when you’re on someone’s feed you follow. The process is extremely easy and unlike Facebook, Twitter is a great spot to add people you don’t quite know. The social network is more about building connections than intimate or personal networks.
3. Add Profile Details
So you’ve set up a Twitter account and followed new people–now what? This is the best time to add some flair to your account. You don’t want the users you just followed to come to your profile only to see something that looks abandoned. Simply click “Edit profile” on the right side of your screen below the header on your profile.
First, you’ll want to upload two different photos to your profile:
Twitter profile picture
Twitter header image
Your profile picture should be something that’s clear and distinguishable even as a small icon. It doesn’t hurt to upload a larger image, but Twitter will shrink it down to size.
As for the header photo, you will have much more room, so pick something visually striking. All the top businesses that operate on Twitter use appealing photos to engage readers on their profile.
From this same screen, you can update basic profile information. You can catch up on our previous Twitter bio ideas post to get some help. In your profile, you can add a linkable website, your location and a 140-character bio that is linkable and respondent to hashtags and @mentions.
Try to convey what your business or brand is about as succinctly as possible. Don’t go overboard with buzzwords or hashtags. You should make your Twitter bio clean and accessible. If you want to update the color scheme of your entire profile, there’s also a button for “Theme color.” Use a color that matches with your brand so everything seems uniform with your logo and company colors.
4. Start Sending Tweets
Now that everything is ready, you’re set to start sending Tweets. Remember, each tweet only allows 140 characters (including Twitter usernames and links). This will help you keep your messages short and sweet, which is much of the allure to Twitter. Aim to be concise without getting too casual. Your business won’t look very professional if you use Internet lingo shorthand.
One of the best things about Twitter is how well you can engage with others. You can do this by asking other users for Retweets, followbacks or answers to your questions. You also should continually Tweet from your profile. There’s nothing worse than a stagnant Twitter account, and simply put, you won’t get much interaction if you give little effort.
Instead, try to schedule Tweets out each day and at specific times that work for your followers. Peak post times always seem to be up in the air, but with Sprout Social’s Viral Post feature, you can schedule Tweets to be sent at the time when your followers are most active on Twitter.
It’s also good idea to be visual on Twitter whenever possible. This doesn’t mean you need an image in every single Tweet, but trends show more social media users engage with visuals than plain text.
Engagement is all about communication. This is why it’s important to collaborate with other influencers. With the right connections, you can promote other brands on your profile to get shout-outs on their site. Generally you want to use Twitter to showcase your brand’s personality to connect with others. The more active you are on Twitter, the likelier you’ll engage with new users and gain a better following.
Once the page displays, there are many areas of the page, as well as several text fields to find your item.
Login to your Yelp account, if you haven’t done so already. To add a business, they want all members to login to their accounts so they have a name to go back and rely on and tell them what they did wrong should the business not need to be added.
Search for the business through the business name and location. Towards the top of the page should be two text boxes. Fill in the business name in the top-left box and the location of the exact place. (i.e. If your business is located in Philadelphia, and the corporate location is in East Oshkosh, WI, type in Philadelphia, PA”, or you may type in the exact zip code of this business. Try not to review corporate locations as locations in other cities. It’s a one-to-one deal!
Look through the list of search results found for your search terms in the location you wished to search. On the page that is displayed, you’ll find your search suggestions for the business. If it’s not found on this page of search results, you’ll have to create a new business listing.
Click the button marked “Add a Business” which can be found at the bottom of the search-results page. This button is mostly red with white lettering.
Type the information for this specific business. If you need to, you may search for the business’ web page from the web, or any missing information from the receipt. Yelp.com won’t let you release the businesses without at least the name and address of the business.
For these new items to be searched for on the Yelp.com webpage, Yelp moderators will add this business, and will only be available after 48 hours.
You’ll need to type the business’ name into the Business Name box, their Address into Address (top box) and Address box (bottom, meant for suites), City/State/Zip into the box labeled “City, State, Zip”, the business’s telephone number into the phone number box, along with a website for the company.
Suites, apartments, departments as well as a more-specific address if contained inside another separate building, should be the only thing that goes in address box 2. Address box 2, should be, most of the time, not filled in.
Search on the web for a phone number, or look in the telephone book for an applicable phone number. Remember to type the area code of the listing. Although it’s best to type with the parenthesis and hyphens, if you can’t possibly do that, leave these symbols out and type the numbers only.
Find the official website of the company. They do not want other reviewing pages from Wikipedia, Facebook places, YP.com listing, etc., so leave these out of the websites. If none can be found, leave this line blank.
Select a category that describes the business from the Yelp page’s drop-down list for Categories they use.
Click the “Add Business” button to add this company.
Log in with your Apple ID and password. If you don’t have an Apple ID, you’ll have to get one. There’s no way around it.
2. Select your relationship to your business.
You’ll be prompted to do this on the Add a New Business Page, which you’ll be automatically directed to after you log in. You can either select “I’m the business owner or “I’m authorized by the business owner.”
3. Enter your basic business details.
This is where you key in your business name, primary business phone number and business address.
4. Verify your business phone number.
You will be prompted to allow Apple to call the number you supply. The call will provide you with a PIN code from Apple. If needed, you can opt to “Verify Later.”
5. Confirm your business location.
There are three categories to choose from, each with several business types within, from “Accountants” to “Video/Film Production” and just about every imaginable company type in between. If you don’t see a category that fits, you can suggest one.
6. Confirm your hours of business.
Demarcate the hours you’re open from Apple’s list of seven days and you’re set. If you’re open 24 hours, there are checkboxes for that, too.
7. Add your company website and social media accounts.
Simply type or cut, copy and paste the URLs for them into the fields in the Add More Details section.
8. Review your business information.
To confirm that everything is kosher, click “OK” and you’re done. New listings should appear within Apple’s Maps app within a week at most. If additional verification is required, expect to hear from Apple soon.
Each of these classifications provides more relevant fields for your desired Page.
Step 2: Complete Basic Information.
Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.
Finish “About” Section
The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.
This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.
Upload Profile Picture
Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.
Add to Favorites
Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.
Reach More People
Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.
Step 3: Understand the Admin Panel.
The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.
In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:
Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
A public relations manager who needs to respond to any delicate questions about your gym
A support representative who can assist those asking for rates, store hours
A designer tasked with uploading new photo creative to the page and uploading pictures.
Step 4: Populate Page With Content.
Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.
The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:
Plain text status
Photo with caption
Link with caption
Video with caption
When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your gym.
This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels.
Now that there’s content on the Page, we can start strategically inviting users to Like it.
First, invite colleagues to Like your page and its content to build some initial activity.
Second, invite supporters in your network. Encourage them to engage.
Third, invite customers. With some activity now on the Page, they’ll be more interested.
With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.
Step 5: Measure Your Growth.
Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:
Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!
Search Yourself. Using Google Maps, search for your business. If your name doesn’t appear, skip to step 3. If it does, click on your listing, and move on to step 2.
Manage Your Page. You should now be on the Google+ Local page for your business. Click the “Manage this Page” button and skip to step 6.
Begin Listing Process. Since your business was not listed in Google Local, you’ll need to create a listing. To do so, go to http://www.google.com/business/
Verify Your Phone Number. You will now be asked to enter the primary phone number for your business. This should be your local number. Do not use your 1-800 or 1-866 number. Google will use the number you enter to find any information they already have on your business.
Verify Ownership. If you get a page with your information already entered and correct, you will be prompted to verify ownership. Click “Verify ownership,” and skip to step 8.
Add and Edit Information. Now you’ll be allowed to edit existing information and add new information. With Google+ Local, more details are better, so ensure that you correctly fill in every possible field, including website, email, business description, up to five categories, hours of business, images, and YouTube videos.
Double Check Your Information. Consistancy is key for local listings. Make sure you entered everything correctly and chose the most appropriate categories.
Verify Your Listing. You’ll be asked to verify your information through either phone or postcard. We suggest doing so by phone, as the post card is easy to miss in the mail and takes 2-3 weeks to reach you.
Get Your PIN. If you choose to verify via phone, you will receive a call from Google within minutes. The call will give you a PIN, which you need to use in your Google+ Local dashboard to verify your account.
Pat Yourself on the Back. You now have a verified Google+ Local listing. Congratulations!
Bing Places for Business: Only Google outpaces this free Microsoft product in visits, and you can add multiple business locations, photos, videos, and more during your fast, free, and easy registration.
Yahoo Local Listing: Ranking third next to Google and Bing, Yahoo’s service draws millions of searches daily. A basic listing is free, but $9.95/month allows you to add photos and a company description, and $29.99/month buys you listings in more than 40 other online directories.
Yelp is one of the best online sources for candid consumer reviews. Bonus: It allows you to send public or private messages (including deals) to customers and review business trends using the Yelp reporting tool.
MerchantCircle is a free network targeted toward small businesses seeking to connect with local customers and other small businesses in their areas. Users can advertise to boost their listings, post business blogs, and take advantage of free marketing tools aimed at building their business. The more active they are online, the more local exposure they gain.
Yellow Pages: This well-organized online version of the antiquated classic generates millions of daily searches. It offers advertising, lead generation, and detailed ad performance data. Company research from last year points to 70 million visitors across the YP app and YP.com combined, with digital revenues exceeding $1 billion in 2014. The company considers itself “the No. 2 local search destination in the U.S.”
White Pages: This lists some 30 million companies, offering sponsored ad opportunities and a premium text message service for clients.
Superpages.com: This free, easy-to-navigate service includes helpful options, including weather and lottery listings, as well as fast access to popular categories, search tips, and a Facebook sign-in option.
Yellowbook allows for easily searchable business listings that include your business information, a link to your website, product descriptions, a map feature, and options for display and video ads. Your info is distributed across the Yellowbook.com network and its partner sites.
YellowBot provides basic contact and location info about your business similar to the Yellow Pages, with customer reviews and options that include premium listings, searchable tags, and fast sign-in via Windows Live, Google, Facebook, Yahoo, or Twitter.
Manta calls itself one of the largest online resources dedicated to small business. “The Manta directory boasts millions of unique visitors every month who search our comprehensive database for individual businesses, industry segments, and geographic-specific listings,” it reports. “[We] deliver helpful news and advice, promotion opportunities, and tools for small businesses.” Registration is lightning-fast and allows for the highlighting of your products along with optimization package options.
Citysearch: This free site specializes in listings for restaurants, bars, spas, hotels, restaurants, and other businesses across the U.S., optimizing them via a partner network that includes Expedia, Urbanspoon and MerchantCircle. Listings are accessed through the popular Citysearch mobile app, and businesses preferred by users are regularly named in local “best of” lists that cover 20 categories.
MapQuest: This blast-from-the-past web-mapping service owned by Verizon gets searchers to your physical location quickly and easily via detailed maps. The Washington Post ran a story last year noting that one MapQuest mobile app still appears for every 20 smartphone users who have Google Maps.
Local.com: This free directory gives searchers detailed info about events, deals, and info relevant to a given city. Its database includes more than 16 million business listings covering every zip code in the U.S., it reports. Paid ad options allow for coupons and other features.
Foursquare: This combination business directory and social networking site allows users to check in via map and comment about your business, with or without the Foursquare mobile app. As of last year, it boasted more than 60 million registered users and 50 million monthly active users.
DexKnows: This business listing site monitors your reviews and ratings and provides data into how customers engage with your profile, giving insights to online and offline advertising opportunities. The DexKnows mobile app is available for Android and Apple and allows users to make single-tap searches, write reviews, mark favorites, and find fuel stations based on GPS locations.
The Business Journals: This local option, available in most major U.S. cities, generates 8 million monthly searchers and offers four levels of listings. Its searchers rack up an average income of more than $97,000, and 84 percent shop online.
Angie’s List: This respected site is known for its objective consumer reviews in more than 720 categories. More than 3 million members turn to Angie’s List to research, hire, rate, and review local service providers. This year the company was named to Deloitte’s Technology’s Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and clean technology companies in North America.
Hotfrog: This free, detailed online directory can help get your website listed in Google search results. Options include coupons for your customers. The site attracts 1.6 million active users monthly across 38 different countries.
Kudzu: This free database reports that it helps some 20 million homeowners a year make decisions regarding their renovations. Options include a dedicated account manager who can work to boost your website in search results. Profiles can include marketing descriptions, photographs of work performed, videos, coupons, professional affiliations, credentials, and user-generated reviews and ratings.
TripAdvisor offers a flat subscription rate for any business related to the hospitality or entertainment industries in 48 markets worldwide. Calling itself the world’s largest travel site, it reaches 390 million average monthly unique visitors and so far has logged some 435 million reviews and opinions covering 6.8 million accommodations, restaurants, and attractions.
Bonus: Three lesser-known directories
Best of the Web: – This site offers a series of web directories with millions of websites listed. Their team of editors aim to make listings relevant and unique. Twenty-five million people search BOTW local every year. Multiple pricing options are available.
Directory Critic is a link-building resource that provides SEO-friendly web and article directories. Categories includes general, niche and article directories. All the lists are made available at no cost.
DMOZ: – The site claims to be the largest, most comprehensive human-edited directory of the Web. It’s global community of volunteer editors maintain the directory. It was founded in the spirit of Open Source and was originally the Open Directory Project (ODP).